China, WTF?!
The only podcast to ask: China, WTF?! What’s The Future? Tune in now, to find out what tomorrow may look like, globally, by dissecting China's today. Hosted by Arnold Ma, founder of Qumin, it focuses on Chinese tech disrupters, people and cultures.
Episodes
10 episodes
#10 Withinlink CEO & Angel Investor Bessie Lee (former CEO WPP China) on Chinese Creativity & Tech
In this episode, Arnold Ma chats to Bessie Lee, formerly the CEO of WPP China and Group M, a China marketing guru in her own right, about her experience, tips and predictions of doing marketing in and to China.Arnold addresses 3 main to...
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Season 1
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Episode 10
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47:35
#9 China 2020: Trends for the new decade
China was an innovation and tech powerhouse in 2019, with many trends emerging ready for the new decade.This episode is all about what marketers looking to China should watch out for in 2020.Host Arnold Ma chats to Thomas Nixon (Qum...
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Season 1
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Episode 9
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39:35
#8 Football and Sports Marketing in China
Football has climbed its way up to second place in China’s favourite sports. With over 300 million Chinese football fans and counting, China has become a hot market for international club managers. This episode is not just about Foo...
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Season 1
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Episode 8
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54:47
#7 China's super-rich and what you need to know with Sara Jane Ho
There are Chinese shoppers… and there are RICH Chinese shoppers. China now has more millionaires than the US and they are fast becoming an important target for Western brands. But how do these wealthy consumers tick? What do they ca...
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Season 1
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Episode 7
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35:51
#6 Deepdive into Douyin, TikTok's hyperdeveloped Chinese twin
Welcome back to the only podcast to ask: China, WTF?! What’s The Future?In this episode, we chat about Douyin, China’s hyper-developed TikTok twin. It is no secret that short-form video is taking over the world and that brands nee...
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Season 1
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Episode 6
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36:53
#5 The Value of Targeting Overseas Chinese with Vera Wang
Welcome back to the only podcast to ask: China, WTF?! What’s The Future? Arnold Ma, founder of Chinese creative agency Qumin https://qumin.co.uk/, gets to the bottom of what tomorrow may look like, globally, by dissect...
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Season 1
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Episode 5
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34:48
#4 A Day on Chinese Platforms
Welcome back to the only podcast to ask: China, WTF?! What’s The Future? Arnold Ma, founder of Chinese creative agency Qumin https://qumin.co.uk/, gets to the bottom of what tomorrow may look like, globally, by dissecting Chi...
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Season 1
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Episode 4
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58:38
#3 Insight into Chinese Consumers, the Boosters of Global Economy
Welcome back to the only podcast to ask: China, WTF?! What’s The Future? Arnold Ma, founder of Chinese creative agency Qumin https://qumin.co.uk/ , gets to the bottom of what tomorrow may look...
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Season 1
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Episode 3
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44:26
#2 Deepdive into WeChat with Tencent expert Matthew Brennan
Welcome back to the only podcast to ask: China, WTF?! What’s The Future? Arnold Ma, founder of Chinese creative agency Qumin https://qumin.co.uk/ , gets to the bottom of what tomorrow may look l...
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Season 1
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Episode 2
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52:49
#1 Chinese Influencer Marketing and Live Streaming with Lauren Hallanan
Welcome to the only podcast to ask: China, WTF?! What’s The Future? Arnold Ma, founder of Chinese creative agency Qumin, gets to the bottom of what tomorrow may look like, globally, by dissecting China's today. The podcast focuses on Chi...
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Season 1
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Episode 1
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58:45